Does the number of hashtags matter on TikTok?
Aug 01, 2025 am 04:12 AMYes, the number of hashtags matters on TikTok, but quality and relevance matter more than quantity. 1. Use 3–5 highly relevant hashtags, as TikTok recommends, to help the algorithm understand your content without appearing spammy. 2. Combine a broad or niche hashtag, a trending tag if applicable, and a specific long-tail hashtag to maximize both targeted and broad discovery. 3. Avoid using 10 or more hashtags, especially irrelevant ones like #fyp or #viral, as overposting can signal low-quality or spammy content and reduce reach. 4. Prioritize relevance over quantity, choosing precise hashtags that clearly reflect your content and audience, as a focused set like #QuickMeals #EasyRecipes #WeeknightDinner performs better than generic tags. Ultimately, using fewer, well-chosen hashtags increases discoverability and engagement by aligning with both user intent and algorithmic preferences.
Yes, the number of hashtags does matter on TikTok — but not in the way you might think. It’s not about using as many as possible. Instead, it's about using the right ones strategically. Here’s what actually works:

1. TikTok Recommends 3–5 Hashtags
TikTok’s official advice (and what many top creators follow) is to use 3 to 5 highly relevant hashtags. This sweet spot helps the algorithm understand your content without looking spammy. Using too many — especially irrelevant or overly popular ones — can actually hurt your reach.
Think of hashtags like signposts: they tell TikTok who your content is for and what it’s about. Too few, and you’re not giving enough context. Too many, and the message gets muddy.

2. Mix of Hashtag Types Works Best
Instead of just piling on hashtags, focus on a smart mix:
- One broad/niche hashtag (e.g., #GardeningTips)
- One trending or viral hashtag (if relevant, like #PlantTok)
- One specific/long-tail hashtag (e.g., #GrowTomatoesAtHome)
This combo increases your chances of showing up in both niche searches and broader discovery feeds.

3. Overloading Can Look Spammy
Using all 30 allowed hashtags (yes, TikTok allows up to 30) might seem like a good idea for maximum exposure, but it often backfires. Posts with 10 hashtags can appear desperate or low-quality, which may reduce engagement. TikTok prioritizes authentic, well-targeted content — not hashtag stuffing.
Also, irrelevant hashtags (like #fyp or #foryou when overused) don’t help much anymore. The algorithm is smarter now and ignores hashtag spam.
4. Relevance > Quantity
A video with 3 precise hashtags that match the content and audience will usually outperform one with 20 random tags. For example:
- Good: #QuickMeals #EasyRecipes #WeeknightDinner
- Not helpful: #fyp #viral #trending #love #sunnyday #food
The first set tells TikTok exactly who should see it. The second could apply to anything.
Bottom line: Focus on quality and relevance, not quantity. Pick 3–5 hashtags that reflect your content, audience, and current trends. That’s how you boost discoverability without turning off the algorithm — or viewers. Basically, less is more, if it’s the right less.
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