Access Facebook Ads Manager via http://ipnx.cn/link/7b972beaf37e2de7dbe066961a5d5c1c using your Facebook account, ensuring you have a Business Page and optionally a verified Business Manager. 2. Click Create to set a campaign objective aligned with your goal—such as Conversions for sales or Awareness for reach—and proceed. 3. Define your Ad Set by selecting Audience Targeting (Custom, Lookalike, or Detailed), choosing Automatic or Manual Placements, and setting a Daily or Lifetime Budget with a schedule. 4. Design your ad by selecting a format (Image, Video, Carousel, etc.), uploading high-quality media, writing compelling ad copy (Primary Text, Headline, Description, CTA), and adding a trackable URL. 5. Review audience, budget, creative, and tracking settings like Facebook Pixel before clicking Publish, then wait for Facebook’s review (typically under 24 hours). 6. Monitor performance using the Reports tab, focusing on Reach, Impressions, CTR, and Cost per Result, and optimize through A/B testing, pausing weak ads, boosting successful ones, and retargeting engaged users. Success in Facebook Ads Manager comes from consistent testing, tracking, and refining based on data to improve results over time.
Using Facebook Ads Manager effectively can help you reach your target audience, promote your business, and achieve specific marketing goals. Whether you're a beginner or brushing up on your skills, here’s a clear guide on how to use it.

1. Accessing Facebook Ads Manager
First, go to http://ipnx.cn/link/7b972beaf37e2de7dbe066961a5d5c1c and log in with your Facebook account. You’ll need a Facebook Business Page and a verified Business Manager account (optional but recommended for businesses).
Once logged in, you’ll land on the Campaigns dashboard, which is the main hub for creating and managing ads.

2. Setting Up a Campaign
Click the Create button to start a new campaign.
Choose Your Objective
Facebook offers several campaign objectives grouped into three categories:

- Awareness: Brand awareness, reach
- Consideration: Traffic, engagement, app installs, video views, lead generation
- Conversions: Sales, sign-ups, website purchases
? Tip: Choose the objective that matches your goal. For example, use “Conversions” if you want people to buy something on your website.
After selecting an objective, click Continue.
3. Setting Up Your Ad Set (Audience & Budget)
This step defines who sees your ad, where, and how much you spend.
A. Audience Targeting
- Custom Audience: Target people who already know your business (e.g., website visitors, email list).
- Lookalike Audience: Reach new people similar to your existing customers.
- Detailed Targeting: Use demographics, interests, and behaviors (e.g., age 25–35, interested in fitness).
You can also exclude audiences (e.g., past purchasers).
B. Placements
Choose where your ad appears:
- Automatic Placements (recommended for beginners): Facebook, Instagram, Audience Network, Messenger.
- Manual Placements: Select specific platforms or apps.
C. Budget & Schedule
- Daily Budget: Amount spent per day.
- Lifetime Budget: Total for the entire campaign.
- Set start and end dates or run continuously.
4. Creating Your Ad
Now it’s time to design the actual ad.
A. Choose a Format
- Single Image or Video
- Carousel (multiple images/videos)
- Collection (showcase products)
- Stories
B. Add Media
Upload high-quality images or videos. Facebook recommends:
- Image size: 1080x1080 or 1200x628 pixels
- Video length: under 15 seconds for best performance
C. Write Your Ad Copy
- Primary Text: Message that appears in the feed.
- Headline: Short and catchy (appears below the image).
- Description (optional): Extra details.
- Call to Action (CTA): “Shop Now”, “Learn More”, “Sign Up”, etc.
D. Add a URL
Link to your website, landing page, or app. Use UTM parameters to track traffic sources.
5. Review and Publish
Double-check:
- Target audience
- Budget and schedule
- Ad creative and CTA
- Tracking (e.g., Facebook Pixel for conversions)
Click Publish. Facebook will review your ad (usually within 24 hours).
6. Monitor and Optimize
Once your ad is live, use the Reports tab to track performance.
Key metrics to watch:
- Reach: How many people saw your ad
- Impressions: Number of times your ad was shown
- Click-Through Rate (CTR): % of people who clicked
- Cost per Result: How much you’re paying for each outcome (e.g., lead, purchase)
Optimization Tips:
- Test different audiences, creatives, and CTAs (A/B testing).
- Pause underperforming ads.
- Increase budget for high-performing ads.
- Retarget people who engaged but didn’t convert.
Using Facebook Ads Manager doesn’t have to be overwhelming. Start small, focus on one goal, and gradually refine your strategy based on data. The key is consistency and learning from each campaign.
Basically, it’s about testing, tracking, and tweaking—over and over.
The above is the detailed content of How to use Facebook Ads Manager. For more information, please follow other related articles on the PHP Chinese website!

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