


From retail stores to digital media powerhouses: the power of modern retail media networks
Jul 31, 2025 am 02:15 AMWhile brands once primarily relied on traditional mainstream media channels for digital marketing focused on inspiration, consideration, and conversion, that trend has significantly shifted in recent years.
As the media landscape becomes increasingly diverse, Retail Media Networks (RMNs)—digital advertising platforms owned and operated by retailers—have risen as one of the fastest-growing avenues in digital media.
Boasting strong annual double-digit growth, the global retail media market is projected to hit $179.5 billion by 2025. In the UK specifically, retail media ad spend is forecasted to surpass television advertising in 2025 and is expected to climb beyond £7 billion by 2028.
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