Choose a specific niche and maintain consistent content with a clear bio to attract targeted brands. 2. Focus on building high engagement over follower count by interacting with viewers and using analytics to optimize posting times. 3. Proactively pitch to aligned brands with a concise message, audience insights, top-performing content examples, and a simple media kit. 4. Join influencer platforms like AspireIQ or Upfluence to access brand opportunities and streamline collaboration processes. 5. Deliver authentic, on-brand content, disclose partnerships properly, share performance metrics, and prioritize reliability to build long-term relationships and repeat deals. Landing brand deals on TikTok is achievable at any follower level by strategically positioning yourself, engaging your audience, and professionally approaching brands, ultimately proving your value as a trustworthy creator who drives results.
Getting brand deals on TikTok doesn’t require millions of followers—it’s more about strategy, consistency, and positioning yourself the right way. Here’s how to land brand partnerships, even if you’re just starting out.
1. Build a Niche & Consistent Content Identity
Brands don’t just partner with anyone—they look for creators who have a clear audience and style. Pick a niche (like fashion, fitness, tech, comedy, or lifestyle) and stick to it. This helps brands know exactly who they’re reaching through you.
- Post consistently (ideally 3–5 times per week)
- Use a consistent tone, editing style, and visual theme
- Make sure your bio clearly states what you do and who your audience is
For example, instead of “Just a girl who loves fashion,” try “Outfit ideas for petite women under 5’3” — that’s specific and attractive to relevant brands.
2. Grow an Engaged Audience (Not Just Big Numbers)
Brands care more about engagement than follower count. A 10k follower account with 10% engagement can be more valuable than a 100k account with 0.5%.
To boost engagement:
- Reply to comments quickly
- Ask questions in your captions
- Use trending sounds and hashtags wisely
- Post when your audience is most active (check TikTok analytics)
Once you hit 1,000 followers, switch to a Pro Account to access analytics—this data is gold when pitching to brands.
3. Reach Out to Brands (And Make It Easy for Them)
Don’t wait for brands to find you—be proactive.
- Find small or local brands that align with your niche
- Send a short, professional DM or email with:
- Who you are and your niche
- Your audience demographics (age, location, interests)
- Examples of your top-performing videos
- What kind of collaboration you’re suggesting (e.g., product review, try-on haul)
Bonus: Create a simple media kit (a one-page PDF with stats, audience info, and content examples). Canva has free templates.
4. Join Influencer Platforms & Wait for Brand Pitches
Once you have some traction, sign up for influencer marketplaces. These platforms connect creators with brands actively looking for partners.
Popular ones include:
- AspireIQ
- CreatorIQ
- Upfluence
- GRIN
- Fohr (for larger creators)
Some are invite-only, but many let you apply with a few thousand followers. These platforms often handle payments and contracts, making deals smoother.
5. Deliver Value & Build Long-Term Relationships
When you land your first deal:
- Follow the brand’s guidelines
- Disclose paid partnerships (#ad or Paid Partnership)
- Focus on authentic content—your audience trusts you
- Send performance stats after the post (views, engagement, etc.)
Brands remember creators who deliver results. A successful first collab can turn into ongoing work or referrals.
It’s not about being viral—it’s about being reliable, focused, and easy to work with. Start small, stay consistent, and treat your TikTok like a business.
Basically, brands want creators who make their product look good naturally. If you can do that, deals will come.
The above is the detailed content of How to get brand deals on TikTok?. For more information, please follow other related articles on the PHP Chinese website!
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