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Table of Contents
? Twitter Compresses Videos Heavily
? Poor Source Quality or Incorrect Settings
? Weak Internet Connection During Upload
?? Aspect Ratio and Cropping Issues
? Re-uploading or Sharing from Other Platforms
Home Software Tutorial Mobile Application Why is my video quality bad on Twitter

Why is my video quality bad on Twitter

Jul 25, 2025 am 02:25 AM
twitter 視頻質(zhì)量

The main reasons for poor image quality on Twitter (now X) include: ① Twitter will severely compress the video to save bandwidth, resulting in decreased clarity, color and detail, especially high-code or high-resolution videos; ② The original video has poor quality or improper export settings, such as low-light shooting, low-resolution or excessive compression; ③ The network is unstable during uploading, causing the platform to process low-quality versions; ④ Improper video proportions lead to cropping or stretching, affecting the display effect; ⑤ Repeated upload of compressed videos (such as from platforms such as Douyin and Instagram), causing multi-generation compression losses. The solution is: use 1080p resolution, 8–12 Mbps bit rate, H.264 encoding, 30fps or 60fps MP4 format videos, priority is given to uploading from the original HD files, and avoid secondary export of content using social platforms, which can ultimately significantly improve the quality of the film.

Why is my video quality bad on Twitter

Your video quality might look bad on Twitter (now X) for several reasons — and it's usually not just one single issue. Here's a breakdown of the most common causes and how they affect your videos:

Why is my video quality bad on Twitter

? Twitter Compresses Videos Heavily

Twitter automatically compresses all uploaded videos to save bandwidth and storage. This compression reduces file size but also degrades quality, especially if your original video is high resolution or high bitrate.

  • What happens : Even if you upload a 4K video, Twitter will re-encode it, often downgrading sharpness, color accuracy, and detail.
  • Bitrate limits : Twitter caps video bitrates. High-motion or detailed scenes suffer the most — you might see pixelation or blurriness.
  • Resolution limits : While Twitter supports up to 1080p, anything above that gets downscaled.

? Tip : Uploading a 1080p video (not 4K) at a modern bitrate (around 8–12 Mbps for H.264) can actually look better because it's closer to what Twitter expects.

Why is my video quality bad on Twitter

? Poor Source Quality or Incorrect Settings

If your original video isn't recorded or exported properly, Twitter's compression will make it look even worse.

Common issues:

Why is my video quality bad on Twitter
  • Filmed in low light or with a low-end camera
  • Exported at too low resolution or bitrate
  • Over-compressed before upload (eg, exported from editing software with aggressive settings)

? Best export settings for Twitter :

  • Resolution: 1080p (1920x1080) or 720p for shorter clips
  • Format: MP4 (H.264 codec, AAC audio)
  • Bitrate: 8–12 Mbps for 1080p, 5–8 Mbps for 720p
  • Frame rate: 30fps (or 60fps if motion is important)

Avoid uploading heavily edited or already-compressed videos (like ones saved from Instagram or TikTok).


? Weak Internet Connection During Upload

If your upload speed is slow or unstable, Twitter may process your video using a lower-quality intermediate version, which can affect final output — especially for longer videos.

? Fix:

  • Upload over a stable Wi-Fi connection
  • Avoid mobile data or crowded networks
  • Wait for full processing (don't refresh mid-upload)

?? Aspect Ratio and Cropping Issues

Twitter displays videos differently depending on aspect ratio. If your video is cropped or stretched, it can look distorted or low-res even if it's not.

Recommended aspect ratios:

  • Vertical : 9:16 (good for mobile)
  • Square : 1:1 (safe and centered)
  • Horizontal : 16:9 (standard, but take up less screen space)

Avoid extreme ratios (like 21:9), as they get letterboxed or poorly scaled.


? Re-uploading or Sharing from Other Platforms

If you're uploading a video that was already posted on TikTok, Instagram, or YouTube, it's likely been compressed multiple times — each time losing quality.

This "generation loss" adds up fast:

  • First compression: when you posted it elsewhere
  • Second: when you downloaded it
  • Third: when Twitter re-encodes it

? Avoid re-sharing social media exports. Always go back to the original, high-quality file when possible.


Bottom line: Twitter's compression is unavoidable, but you can minimize quality loss by uploading clean, properly formatted 1080p videos from the original source. The better the starting point, the better it will look after processing.

Basically, it's not just your camera — it's the whole pipeline. Getting the export settings right makes a surprisingly big difference.

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