Google announced the launch of its November 2024 core update today, indicating that the rollout will span approximately two weeks. These updates, which occur several times annually, often bring substantial changes to Google's search algorithms and systems, prompting public announcements from Google.

Following closely on the heels of the August 2024 core update, this latest update is expected to be a standard one. Google shared on LinkedIn:

• "This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search."

Google's Statement. Google has shared details about the update on its platform and mentioned that further updates will be available on its search status report. Google stated:

• "Today we released the November 2024 core update. We’ll add it to our ranking release history page in the near future and update when the rollout is complete."

Previous Announcements. Google hinted at an upcoming update weeks ago, but cautioned that sites adversely affected by the September 2023 helpful content update shouldn't anticipate significant recoveries. The full impact of the November core update remains to be seen.

Steps to Take if Impacted. Google has historically provided guidance on what to do if a site is negatively affected by a core update. While no new advice was given this time, here's a recap of the previous guidance:

• No specific recovery actions are necessary. A drop in rankings doesn't necessarily indicate a problem with your pages.
• Google suggests a set of questions to review if your site is hit by a core update.
• Some recovery may occur between core updates, but the most significant changes typically happen after another core update.

In essence, the focus should be on creating content that is helpful to people, not just aimed at ranking in search engines.

• "There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people. For those that might not be ranking as well, we strongly encourage reading our creating helpful, reliable, people-first content help page," Google previously stated.

For a deeper understanding of Google core updates, refer to Google’s documentation.

Previous Core Updates. The first core update of 2024, the March 2024 core update, was described by Google as the largest ever. It began on March 5 and concluded on April 19, 45 days later.

Here's a timeline and our coverage of recent core updates:

• The August 2024 core update started on Aug. 15 and finished on Sept. 3.
• The March 2024 core update started on March 5 and ended on April 19.
• The November 2023 core update started on Nov. 2 and ended on Nov. 28.
• The October 2023 core update started on Oct. 5 and ended on Oct. 19.
• The August 2023 core update started on Aug. 22 and ended on Sept. 7.
• The March 2023 core update started on March 15 and ended on March 28.

Why It Matters. Core updates often lead to significant shifts in Google's search results and rankings. These updates are intended to enhance the visibility of your or your clients' websites. However, they can also cause fluctuations or declines in Google rankings and organic traffic.

We hope this update will bring positive changes and drive increased traffic and conversions to your sites.

The above is the detailed content of Google November 2024 core update rolling out now. For more information, please follow other related articles on the PHP Chinese website!