URL shortening is a technique in which a URL is made substantially shorter in length and still links to the required page. This is achieved by using a redirect on a domain name that is short, which links to the web page that has the longer URL.

In this tutorial, I’ll show you how to create a URL shortening plugin for WordPress using Google’s URL Shortener API.

Key Takeaways

• The tutorial provides a step-by-step guide on how to create a URL shortening plugin for WordPress using Google’s URL Shortener API. This plugin can be beneficial for platforms with character limits, printed materials, and QR codes.
• To use the Google URL Shortener API, an API key is required. This key is used by Google to track your application and can be acquired through the Google Developers Console.
• The tutorial also explains how to create a settings page for the plugin where administrators can enter the URL Shortener API key. The API key is stored as a WordPress option with the name url-shortener-input-field.
• The plugin created displays the shortened URL in a meta box in the post edit screen and below every post on the front end. It works seamlessly with the Google URL shortener web service and doesn’t request a new URL each time, instead, it stores it once it’s retrieved.

Reasons for URL Shortening

Before we start building a URL shortening plugin let’s see a few examples as to why we may need this plugin:

• On Twitter and some other messaging services there is a limit to number of characters a message can contain. So if you’re sending long URLs then it will occupy most of the message.
• Printed books or display signage will often use shortened URLs as they are easy to be read and type.
• QR codes have a character limit. Very long URLs don’t fit, therefore shortening of the URL is required.

Acquiring a Google URL Shortener API Key

To use the Google URL Shortener API you’ll need to acquire an API Key. This API key is used by Google to keep track of your application.

Here are the steps to acquire your API key:

• Visit Google Developers Console.
• Select an existing project or create a new one.
• In the left sidebar, click and expand APIs & auth.
• Next, click APIs. In the list of APIs, make sure the status is ON for the Google URL Shortener API.
• In the sidebar on the left, select Credentials. Then generate a public access key if you haven’t already. This public access key is the API key.

Plugin Directory and Files

Our plugin will contain one directory and one file. Here is the structure:

--url-shortener
      -url-shortener.php

To make the plugin installable, we put this code in the url-shortener.php file:

--url-shortener
      -url-shortener.php

Create a Plugin Settings Page

We need to create a settings page for our plugin where administrator’s can enter the URL Shortener API key. Here is the code to create a settings page using the WordPress Settings API:

<span><span><?php
</span></span><span> 
</span><span><span>/*
</span></span><span><span>Plugin Name: URL Shortener
</span></span><span><span>Plugin URI: http://www.sitepoint.com
</span></span><span><span>Description: Create's a Shortened URL of every post.
</span></span><span><span>Version: 1.0
</span></span><span><span>Author: Narayan Prusty
</span></span><span><span>*/</span></span>

We are storing the API key as a WordPress option with the name url-shortener-input-field.

This is what the settings page should look like:

An Overview of the Google URL Shortener API

To shorten a long URL you need to send a POST request to the https://www.googleapis.com/urlshortener/v1/url URL with your API key and long URL.

Here’s what a sample request looks like:

<span><span><?php
</span></span><span>
</span><span><span>function url_shortener_settings_page()
</span></span><span><span>{
</span></span><span>    <span>add_settings_section("section", "Enter Key Details", null, "url-shortener");
</span></span><span>    <span>add_settings_field("url-shortener-input-field", "API Key", "url_shortener_input_field_display", "url-shortener", "section");  
</span></span><span>    <span>register_setting("section", "url-shortener-input-field");
</span></span><span><span>}
</span></span><span>
</span><span><span>function url_shortener_input_field_display()
</span></span><span><span>{
</span></span><span>   <span>?></span>
</span>        <span><span><span><input</span> type<span>="text"</span> name<span>="url-shortener-input-field"</span> value<span>="<span><?php echo get_option('url-shortener-input-field'); ?></span>"</span> /></span> 
</span>   <span><span><?php
</span></span><span><span>}
</span></span><span>
</span><span><span>add_action("admin_init", "url_shortener_settings_page");
</span></span><span>
</span><span><span>function url_shortener_page()
</span></span><span><span>{
</span></span><span>  <span>?></span>
</span>      <span><span><span><div</span> class<span>="wrap"</span>></span>
</span>         <span><span><span><h1</span>></span>URL Shortener Setting<span><span></h1</span>></span>
</span>  
         <span><span><span><form</span> method<span>="post"</span> action<span>="options.php"</span>></span>
</span>            <span><span><?php
</span></span><span>               <span>settings_fields("section");
</span></span><span>               <span>do_settings_sections("url-shortener");
</span></span><span>               <span>submit_button(); 
</span></span><span>            <span>?></span>
</span>         <span><span><span></form</span>></span>
</span>      <span><span><span></div</span>></span>
</span>   <span><span><?php
</span></span><span><span>}
</span></span><span>
</span><span><span>function menu_item()
</span></span><span><span>{
</span></span><span>  <span>add_submenu_page("options-general.php", "URL Shortener", "URL Shortener", "manage_options", "url-shortener", "url_shortener_page"); 
</span></span><span><span>}
</span></span><span> 
</span><span><span>add_action("admin_menu", "menu_item");</span></span>

Here is the sample response looks like:

<span>POST https://www.googleapis.com/urlshortener/v1/url
</span><span>Content-Type: application/json
</span>
<span>{"longUrl": "https://www.sitepoint.com/"}</span>

Note: You cannot send more than 1 million requests using the same API key in a day.

Displaying a Shortened URL in a Meta Box

We want to display the shortened URL in a meta box in the post edit screen. For creating a meta box, we’ll use the Meta Box API and for the URL shortening we’ll use the WordPress HTTP API.

Here’s the code to display our shortened URL in a meta box:

<span>{
</span> <span>"kind": "urlshortener#url",
</span> <span>"id": "http://goo.gl/fqsT",
</span> <span>"longUrl": "https://www.sitepoint.com/"
</span><span>}</span>

Here’s how this code works:

• We created a meta box using the add_meta_box function.
• We’re retrieving the long URL of the post using the get_permalink() function.
• Then, we’re checking if we already have a short URL of this long URL in the database as a WordPress option. If not, then we’re retrieving it using the HTTP API and storing it as a WordPress option. Otherwise we use the existing short URL.
• This plugin plays nicely with the Google URL shortener web service as it doesn’t request a new URL every time, instead it stores it once it’s retrieved.

This is what the meta box looks like in post edit screen:

Displaying the Short URL in the Front End

We also want to display the shortened URL below every post. Here’s the code to do just that:

<span>function url_shortener_meta_box_markup($object)
</span><span>{
</span>	<span>$key = get_permalink($object->ID);
</span>
	<span>if(get_option('url-shortener-input-field', '') != "")
</span>	<span>{
</span>		<span>if(get_option($key, "") != "")
</span>		<span>{
</span>			<span>echo get_option($key, "");
</span>			<span>return;
</span>		<span>}
</span>
		<span>$url = 'https://www.googleapis.com/urlshortener/v1/url';
</span>		
		<span>$result = wp_remote_post(
</span>			<span>add_query_arg(
</span>				<span>'key', 
</span>				<span>get_option('url-shortener-input-field'), 
</span>				<span>'https://www.googleapis.com/urlshortener/v1/url'
</span>			<span>), 
</span>			<span>array(
</span>				<span>'body' => json_encode(array('longUrl' => esc_url_raw($key))),
</span>				<span>'headers' => array( 'Content-Type' => 'application/json')
</span>			<span>)
</span>		<span>);
</span>
		<span>if(is_wp_error($result)){echo "Error"; return;}
</span>
		<span>$result = json_decode($result['body']);
</span>		<span>$shortlink = $result->id;
</span>
		<span>update_option($key, $shortlink);
</span>
		<span>echo $shortlink;
</span>	<span>}
</span><span>}
</span>
<span>function url_shortener_meta_box()
</span><span>{
</span>    <span>add_meta_box("url-shortener-meta-box", "Shorten URL", "url_shortener_meta_box_markup", "post", "side", "default", null);
</span><span>}
</span>
<span>add_action("add_meta_boxes", "url_shortener_meta_box");</span>

This is how this code works:

• We are first checking to make sure WordPress is processing a post. If it’s a page or custom post type, then we aren’t displaying the short URL. However, if you want to display it in every page then remove the first two lines from the function code.
• Then we’re doing everything the same as we did while displaying the short URL in the meta box. The only difference is that instead of echoing it, we are concatenating it to the post content.

Here is how it looks on front end:

Now we’re done with building a awesome URL shortener plugin for WordPress!

Popular URL Shortener Plugins in the WordPress.org Plugin Directory

If you’d like to check out existing plugins, two of the most popular URL Shortener plugins in the WordPress.org Plugin Directory are URL Shortener and WP URL Shorten.

WP URL Shorten uses ref.li to shorten URLs. Ref.li provides real time stats and other traffic information of people visiting your site via their shortened URL.

URL Shortener plugin lets you choose between Bit.ly, Su.pr, YOURLS, Goo.gl and many other services. This plugin can also generate QR Codes.

Conclusion

In this tutorial, I’ve shown you how to easily build your own URL shortening plugin. You can now go ahead and expand on this to add more features such as QR code support and use other URL shortening services. Please share your experience with your own plugins below.

Frequently Asked Questions (FAQs) about Creating a URL Shortener Plugin for WordPress

What is a URL shortener plugin and why do I need it for my WordPress site?

A URL shortener plugin is a tool that helps you create shorter, more manageable URLs for your WordPress posts and pages. These shortened URLs are easier to share on social media, in emails, and other platforms. They also make your links look cleaner and more professional. If you have a WordPress site with long and complex URLs, a URL shortener plugin can greatly improve your user experience and SEO.

How does a URL shortener plugin work?

A URL shortener plugin works by creating a unique, shorter version of your original URL. When a user clicks on the shortened URL, they are redirected to the original long URL. This process is seamless and does not affect the user’s browsing experience. The plugin also tracks the number of clicks on the shortened URL, providing valuable data for your marketing efforts.

Can I customize my shortened URLs?

Yes, most URL shortener plugins allow you to customize your shortened URLs. You can add your own keywords to make the URLs more meaningful and relevant. This not only makes your URLs easier to remember but also improves your SEO.

Is it possible to restore the ‘Get Shortlink’ button in WordPress?

Yes, it is possible to restore the ‘Get Shortlink’ button in WordPress. This button was removed in WordPress 4.4 but you can bring it back by using a plugin or adding a code snippet to your theme’s functions.php file.

Are there any free URL shortening plugins for WordPress?

Yes, there are several free URL shortening plugins available for WordPress. Some of the popular ones include URL Shortify, Pretty Links, and Bitly. These plugins offer basic URL shortening features and are a good starting point if you are new to URL shortening.

How can I track the performance of my shortened URLs?

Most URL shortener plugins provide analytics features that allow you to track the performance of your shortened URLs. You can see how many times a URL has been clicked, the geographical location of the users, the referral sources, and more. This data can help you understand your audience better and optimize your marketing strategies.

Can I use a URL shortener plugin if I’m not tech-savvy?

Absolutely! Most URL shortener plugins are designed to be user-friendly and do not require any technical knowledge. They come with easy-to-use interfaces and detailed instructions. If you can navigate your WordPress dashboard, you can use a URL shortener plugin.

Can a URL shortener plugin improve my SEO?

Yes, a URL shortener plugin can improve your SEO. Shortened URLs are easier for search engines to crawl and index. They also improve user experience by making your links more manageable and shareable, which can boost your site’s ranking in search engine results.

Can I use a URL shortener plugin for my affiliate links?

Yes, you can use a URL shortener plugin for your affiliate links. In fact, it’s highly recommended. Shortened URLs look cleaner and more professional, which can increase click-through rates and conversions. Some plugins also allow you to add a nofollow attribute to your affiliate links, which is good for SEO.

Are there any risks associated with using a URL shortener plugin?

While URL shortener plugins offer many benefits, there are also some risks. For example, if the plugin’s server goes down, your shortened URLs may stop working. Also, some users may be wary of clicking on shortened URLs because they can’t see the destination URL. Therefore, it’s important to choose a reliable plugin and use shortened URLs judiciously.

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