Key points of design

This article discusses how to cleverly use micro-interaction, hover animation, CSS gradient and conversion effects in website design to enhance visual appeal, guide user behavior, and ultimately bring better user experience.

• Micro-interaction, hover animation, CSS gradient and conversion: These elements can effectively enhance visual interest and guide users to complete specific operations.
• Gradial Background and CSS Transformation: As shown in the Stripe website, gradient background and CSS Transformation can create compelling titles or backgrounds for call-to-action elements.
• Interactive Menu: An interactive menu with unique layouts, styling icons, titles and summary descriptions can transform a normal menu into a engaging display area.
• Subtle repeat animation: Subtle repeat animations without user interaction triggering can add vitality to the page without distracting the content.
• Scroll-based animation: Loading content based on scroll events can create a sense of narrative and exploration, especially for websites selling products or services.

(This article was peer reviewed by Dave Maxwell and Panayiotis Velisarakos. Thanks to all the peer reviewers of SitePoint to get the content of SitePoint to the best!)

Website design is far from the traditional era of plain text. Today, websites need not only convey information, but also provide a modern, concise and exciting user experience.

Designers and developers need to create visually interesting content, which can be small and exquisite font matching, or complex animations and deep interactions.

This article will analyze several websites that cleverly use micro-interactions, hover animations, CSS gradients and conversion effects. How they enhance visual appeal and guide user behavior and create an experience that users are willing to participate in, even if it is so subtle that the user may not have ever had it. The effects noticed can also establish positive website connections.

Stripe case analysis

Stripe is an American credit card payment processing system that is developer-centric. Its website is brightly colored and interactive.

Gradial background and CSS conversion

The header part of the Stripe website is cleverly used in layout and design. The header changes color between pages and serves as the main call to action element.

Its basic structure is a set of positioned containers that form a semi-mosaic grid. Each clip has its own linear gradient, blending or contrasting with the rest of the header.

The tilted header makes it more visually appealing. This effect is achieved by simply applying a skew(xdeg) conversion on the top element, thus tilting the inner element immediately.

Slight tilting effect, coupled with simple and interesting images and colors, is enough to bring this novel design. Here the good mix of the high and low contrast sections is very important. If these parts are solid colors, the effect will not be that good. Instead, the gradient flowing from one part to another makes it look very eye-catching.

You can incorporate this layout into the header or as a background for a call to action or feature module. Try different combinations of colors, locations and conversions to create a compelling and unique design.

Create interactive, fun menus

The menu is no longer the simple left-side vertical menu that used to be. Today, menus are expected to be practical, visually fun and mobile-friendly.

Stripe's menu design is fun. Each top category expands to showcase multiple subpages in a unique layout. For example, its Product menu adopts a large Mega menu-style layout. Each subpage has its own styling icons, titles, and summary descriptions to attract users to learn more.

All of these menus work perfectly on mobile devices and are dynamically adjusted as needed.

Stripe turns the usually boring drop-down menu into a display area. For example, you can include some animations in the menu to subtly change its position or opacity, or create a dynamic layout for the menu to show each page in a unique way.

Help Scout Case Analysis

Help Scout is an easy-to-implement dynamic help system. It provides a front-end widget that visitors can use to get help by browsing predefined help articles or sending contact forms.

Its website is quite concise and focuses on content. However, it uses some subtle animations and icons to grab your attention.

Create subtle repeat animations

Not all animations require user interaction triggering. Sometimes creating subtle animations that run in the background is enough to make the page move and make it appear dynamic.

On the Help Scout's Tools page, you will see a simple pulse component. It combines good-looking icons, material projection and simple pulse ripple animation.

This is a good example that can be introduced in the design, a subtle animation that looks good and does not distract the user from the content.

(The subsequent content is a FAQ and has been omitted because it has weak correlation with the topic and is long, which does not meet the requirements of pseudo-originality.)

The above is the detailed content of Inspirational UI Design Ideas for Your Next Website Project. For more information, please follow other related articles on the PHP Chinese website!