


Samsung, Apple, and Xiaomi are firmly in the top three, with global smartphone shipments of 290 million units in the second quarter of 2024.
Aug 07, 2024 pm 05:34 PMAccording to the latest smartphone shipment pre-survey report from the authoritative market research organization Omdia, global smartphone shipments in the second quarter of 2024 reached 290.3 million units, a year-on-year growth of 9.3%, but compared with It fell slightly by 3.2% in the previous quarter.
- Samsung: 53.7 million units (a year-on-year increase of 0.7%, a month-on-month decrease of 11.2%)
- Apple: 45.6 million units (a year-on-year increase of 5.6%, Decreased 10.1% month-on-month)
- Xiaomi: 42.3 million units (up 27.4% year-on-year, 3.7% month-on-month)
- vivo: 26 million units
- Transsion: 25.5 million units
- OPPO: 25.2 million units
- Huawei: 11.7 million units (a year-on-year increase of 58.1%, a month-on-month decrease)
Other brand shipments and performance
- Honor: 15.5 million units (a year-on-year increase of 9.9%)
- Motorola: 13.5 million units (up 29.2% year-on-year)
- realme: 12.3 million units (up 21.8% year-on-year and month-on-month)
Market Trend Analysis
Jusy, Senior Research Manager, Omdia Smartphone Research Team Hong pointed out that the smartphone market is showing a polarization trend:
- The mid-range market is shrinking
- The low-end and high-end market share is expanding
This trend affects brands with different positioning:
- Focus on low-end and high-end Brand shipments in the market have increased
- Brands focusing on the mid-range market are facing challenges
The above is the detailed content of Samsung, Apple, and Xiaomi are firmly in the top three, with global smartphone shipments of 290 million units in the second quarter of 2024.. For more information, please follow other related articles on the PHP Chinese website!

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