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Audi was revealed that the special version of its electric car for China does not use the 'four rings' logo and will launch its first concept car in November
Audi was revealed that the special version of its electric car for China does not use the 'four rings' logo and will launch its first concept car in November
Aug 07, 2024 pm 05:04 PM
News on August 3, according to Reuters, Audi’s new electric vehicle series for the Chinese market will no longer use its classic “four rings” logo. People familiar with the matter said that the decision stemmed from careful consideration of "brand image". At the same time, it also revealed that Audi will adopt a vehicle architecture jointly developed with its Chinese partner SAIC Motor and further rely on the strategic transformation of local supply chains and technologies. This highly anticipated electric vehicle series is internally codenamed "Purple". It's unclear whether the new series will feature a new logo or simply use the "Audi" brand name as the vehicle's identity. However, what is certain is that Audi is committed to launching electric models in the Chinese market that are more in line with the needs of local consumers.
- Audi plans to promote its new electric car series in the next few years.
- The first concept car is expected to be unveiled in November this year.
- Audi expects to launch up to 9 electric models based on this new platform by 2030.
- Audi has remained silent on inquiries about its plans, while SAIC has said the electric models will be "genuine" Audi products.
- Audi’s new electric vehicle series will use CATL batteries, Momenta advanced driver assistance system and Zhiji Automotive electrical architecture.
-
Audi’s “four rings” logo represents:
- Audi
- Horch
- DKW
- Wanderer
-
Audi announced in March 2022 that it would acquire the Bentley brand, and the “four rings” symbolize :
- Audi
- Lamborghini
- Bentley
- Ducati
- The new electric vehicle series launched in the Chinese market will break this tradition and demonstrate Audi's strategic layout in the field of electric vehicles.
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