Apple devices like Macs, iPhones, and iPads have made countless cameos on television and in films. Below are ten standout moments where these legendary gadgets played more than just background roles.

1. Sex and the City, TV series

Carrie Bradshaw typing away on her iBook became an iconic symbol of early 2000s pop culture. Fans often saw her deep in thought—writing columns, painting her nails—all beneath that now-famous upside-down Apple logo. The image was so influential that many real-life users began opening their laptops from the top, mimicking the show’s style. Carrie’s bond with her Mac proved more enduring than any romantic relationship.

2. The Girl with the Dragon Tattoo, film

This dark thriller reinforces the stereotype of MacBook Pros being the go-to for creative rebels and digital outcasts. Rooney Mara’s character, Lisbeth Salander—a brilliant hacker—and Daniel Craig’s Mikael Blomkvist, a magazine editor, both rely on MacBooks throughout their investigation. The repeated appearance of Apple branding subtly underscores their tech-savvy, independent personas.

3. Legally Blonde, movie

Elle Woods, the bubbly Harvard law student, brought color to a sea of dull academia—not just with her personality, but with her bright tangerine iBook. In a room full of black laptops, hers stood out boldly, mirroring her defiance of expectations. Her choice of tech reinforced the idea that Apple appeals to confident, original thinkers.

4. You’ve Got Mail, film

Despite AOL securing the official product placement deal, Apple dominated screen time in this email-era romance. Around one-third of the tech shown in the movie was Apple-made. With nearly four minutes of prominent visibility, the brand gained massive exposure—without paying a dime for it.

5. Jobs, movie

It’s only fitting that a biopic about Steve Jobs is saturated with Apple products. More than mere props, the devices serve as extensions of the visionary’s mindset. From early Macs to sleek modern designs, the film immerses viewers in the evolution of innovation tied closely to Apple’s legacy.

6. Fast Five, movie

Even partially obscured by an antenna, the gleaming Apple logo on a MacBook is instantly recognizable. Product placement experts estimated the value of this single scene at $967,025. Since Apple never pays for such placements, it was a huge win—free, high-octane marketing in a blockbuster hit.

7. The Simpsons, TV show

The long-running animated series joined the Apple craze with the episode “Mypods and Boomsticks,” featuring a parody store called “Mapple” and a caricature of Steve Jobs. While poking fun at Apple’s cult-like following, the episode still paid homage to its cultural dominance—a clever nod that fans appreciated.

8. Captain America: The Winter Soldier, movie

In a surprising twist, Steve Rogers and Black Widow spend over a minute inside a real Apple Store while infiltrating S.H.I.E.L.D.’s systems. The scene highlights not only cutting-edge MacBooks with glowing Apple logos but also features a helpful (and very patient) Apple Store employee—blending fiction seamlessly with reality.

9. Scrubs, TV series

Dr. Bob Kelso, the gruff Chief of Medicine, reveals a soft spot for sleek design when he gushes over the Apple iMac G4. His admiration for the futuristic flat-panel monitor reflects how Apple’s aesthetic captivated even the most unlikely fans—proving that beauty in technology can win anyone over.

10. House MD, TV series

Even when hospitalized, Dr. Gregory House refuses to stop working—often seen analyzing complex medical puzzles on his MacBook. His reliance on the device adds to his image as a brilliant yet obsessive mind. The MacBook becomes a silent but essential tool in his relentless pursuit of answers.

Apple took home the Brandcameo Product Placement Award in 2010, 2011, and 2014 thanks to the sheer frequency of its devices appearing on screen. This list barely scratches the surface—spotting an Apple product in popular media has become second nature for viewers everywhere.

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