Website traffic comes from various channels, including search, direct, paid, referral, and social. Search traffic is arguably the most crucial form of traffic since it connects the right audience—with the right search intent at the right funnel stage—to your site via SERPs and helps you answer the questions your customers are asking.

It’s also the only channel that produces reliable, long-term traffic. Unlike paid campaigns, there is no end date for the lifespan of a piece of content. An effective piece of optimized, value-driven, helpful content can continue to rank well for years.

However, identifying organic search KPIs and evaluating your organic search traffic performance poses a challenge. Industry-wide organic search traffic benchmarks are hard to come by due to limited access to the back-end performance analytics of a reliable sample size of websites.

Conductor took on the challenge of identifying industry-specific benchmarks for organic search in 2024 to help brands better evaluate the effectiveness of their organic SEO & content strategies and learn how to adapt accordingly. Visit Digital Marketing Depot to download their 2024 Organic Search Traffic Benchmarks Report.

Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

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