Google to struggling sites: Focus on your audience, content quality
If your website is struggling to attract organic traffic from Google Search, there are three key areas you should focus on, according to Danny Sullivan, Google’s Search Liaison:Keep producing high-quality content – do what you believe is best for you
Jun 18, 2025 am 10:09 AM
Social search and the future of brand engagement
Traditional search engines like Google, once the uncontested gatekeepers of online discovery, are now sharing the stage with the likes of TikTok, Instagram and Pinterest. These social platforms are becoming new hubs for information discovery. This
Jun 18, 2025 am 09:48 AM
SCAMPER your way to better SEO and content marketing ideas
There is a lot of content out there. And guess what? 99% of it is terrible. Then, there is that 1% of content – the really good to absolutely phenomenal stuff. Sometimes, that is hot news, like the recent Google Search leak, but there are als
Jun 18, 2025 am 09:47 AM
Google Search now supports return policy markup at the organization-level
A year ago, Google introduced support for return policy structured data for merchant listings, and now they are extending this support to the organization level. “Today we’re adding support for return policies at theorganizationlevel as well, which m
Jun 18, 2025 am 09:41 AM
8 SEO concepts explained in business terms
Businesses can easily neglect the optimization of organic traffic. This happens because stakeholders often don’t understand how it works or its impact on company goals.Continue reading and learn how to translate SEO concepts into business terms so yo
Jun 17, 2025 pm 04:24 PM
Repurposing content: How to extend the life of your content assets
Content creation drives marketing success and requires significant investment. You pour hours into crafting blog posts, videos, infographics and more, all designed to engage and convert. However, with the rapid consumption of content, the lif
Jun 17, 2025 pm 04:17 PM
Yelp adds 8 searchable accessibility business attributes
Yelp has today launched eight additional business attributes that you can include on your page to assist individuals with disabilities in finding your local business.The latest attributes. Yelp has introduced the following:Mobility accessibility feat
Jun 17, 2025 pm 03:49 PM
SEO pros and cons of HubSpot vs. WordPress vs. Webflow
I get asked all the time which web platform someone should use. The main options are HubSpot, WordPress and Webflow. Answer the same question a few times, and it’s probably worth spelling out for the masses.Before I explain my approach to answering t
Jun 17, 2025 am 11:58 AM
Multinational SEO vs. multilingual SEO: What's the difference?
On many occasions, multinational SEO and multilingual SEO are used interchangeably when discussing SEO for global websites.Despite their similarities, multinational and multilingual SEO have key differences.Understanding these differences lets you cr
Jun 17, 2025 am 11:52 AM
How to create shareable, link-worthy content in the AI era
In 2023, Google’s Gary Illyes stated that links are no longer the third most important Google ranking factor.Was he lying?A recent study by Internet Marketing Ninjas showed that over 96% of websites in the Top 10 search results have more than 1,000 b
Jun 17, 2025 am 11:49 AM
Google dropping continuous scroll in search results
Google Search will discontinue its continuous scroll feature, which previously loaded additional results automatically as users scrolled beyond the first page of search results. Instead, the traditional pagination bar will reappear at the bottom of G
Jun 17, 2025 am 11:33 AM
Google AI Overviews showing less often, with less Reddit, data shows
Google seems to have further scaled back AI Overviews after facing justified criticism over its AI-generated responses providing users with inaccurate, misleading, and potentially harmful information.Let’s take a look at recent findings from two inde
Jun 17, 2025 am 11:30 AM
Prompt injection added to Bing Webmaster Guidelines
Microsoft has introduced a new rule to its Bing Webmaster Guidelines called “prompt injection.” The purpose of this update is to prevent websites from exploiting or attacking language models.Prompt injection guideline. This new rule was added to the
Jun 17, 2025 am 11:04 AM
Google Chrome mobile adds local places to Chrome Actions
Google Chrome for Android has introduced new local places features to Chrome Actions, enabling users to quickly call, get directions and read reviews from a local business directly from the Chrome search bar.What Google said. Google announced it adde
Jun 17, 2025 am 10:48 AM
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