The future of SEO in an AI-powered world
The Google interface we know today will be gone in less than three years. As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. For eight years, no one thought that would ever happen, but it
Jun 28, 2025 am 09:49 AM
Effort shaming: Balancing work ethic and burnout in marketing
There seems to be this new “thing” emerging online. I’m not sure whether you’d call it work shaming or effort shaming, but people are being called out for wanting to work more. Don’t get me wrong – burnout is real.
Jun 28, 2025 am 09:28 AM
How to improve website SEO
The core of improving website SEO effectiveness lies in optimizing content quality, improving website structure, improving loading speed and optimizing mobile experience. 1. Optimize the page content, write high-quality articles around the real needs of users, avoid keyword piles up and update old content regularly; 2. Improve the website structure, ensure clear navigation and concise URLs, and submit site maps for search engine crawling; 3. Improve loading speed, compress pictures, merge files, use CDNs, and reduce third-party scripts; 4. Strengthen the mobile experience, adopt responsive design, and optimize small-screen browsing and loading performance.
Jun 28, 2025 am 12:07 AM
What are SEO keywords
SEO keywords are words or phrases entered by users on search engines that are used to connect website content with potential visitors. It is not only a word, but also a sentence, question or topic that reflects user needs and affects search rankings. The importance of keywords is reflected in three aspects: affecting rankings, guiding precise traffic, and clarifying optimization directions. Methods to find keywords include using tools to analyze, referring to competitors, and following users’ search intentions. When using keywords, you should naturally integrate them into the title, text, picture ALT tags and URLs, but you should avoid stacking and affecting the reading experience.
Jun 28, 2025 am 12:04 AM
Retail Trends Masterclass: Consumer behavior is changing, is your marketing?
The retail environment is changing. Tactics that were effective for retail marketers just a short time ago might not yield the same results now. What’s driving this shift? Buyer journeys are transforming, consumer spending patterns are changing, and
Jun 27, 2025 am 10:15 AM
Google's huge search market share loss wasn't real: Data revised
Statcounter has updated its figures, suggesting that Google experienced a significant decline in its search market share in April, while Microsoft Bing and Yahoo saw improbable increases.Faulty data. For U.S. search market share in April, here’s what
Jun 27, 2025 am 09:49 AM
Google disavow link tool will go away at some point
Google may phase out the disavow link tool in Google Search Console eventually. John Mueller, a Senior Search Analyst at Google, mentioned on X, “At some point, I’m sure we’ll remove it,” referring to the disavow link tool.What Google said. John Muel
Jun 27, 2025 am 09:42 AM
Report: 64% of technical SEOs believe AI isn't a job security threat
Technical SEOs don’t think their jobs are at risk due to artificial intelligence (AI). This is one of the findings from the 2024 State of Technical SEO Report, published by digital marketing agency Aira and the Women in Tech SEO group.64% said they w
Jun 27, 2025 am 09:37 AM
Google begins enforcement of site reputation abuse policy with portions of sites being delisted
Google has begun enforcing its new site reputation abuse policy, which involves deranking or deindexing certain sections of websites from Google Search. This enforcement appears to have started within the past hour or so, with large sites like CNN, U
Jun 27, 2025 am 09:34 AM
Google is not about blue links, says ex-CEO Eric Schmidt
“Google is not about blue links. It’s about organizing the world’s information,” said former executive chairman and CEO of Google Eric Schmidt during a recent appearance on CNBC.When asked about the “blue link economy” and all the brands and business
Jun 27, 2025 am 09:25 AM
Google hides search results count under tools section
Google Search has now made it more difficult to locate the number of search results for a given query. Previously, this information was displayed directly beneath the search bar at the top of the results page. Now, users must click on the “Tools” but
Jun 27, 2025 am 09:14 AM
Latest Google algorithm updates for SEO
Google's most important algorithm updates include CoreWebVitals, HelpfulContent, BERT and product review updates. 1.CoreWebVitals emphasizes page experience, and needs to optimize loading speed and mobile device performance; 2. HelpfulContent cracks down on low-quality content, attaches importance to originality and user value, and avoids excessive use of AI to generate content; 3.BERT improves natural language understanding and encourages user-centered natural writing; 4. Product review update preferences for in-depth analysis and real experience, and opposes copying or automatically generated comments. SEO should focus on quality, relevance and user experience.
Jun 27, 2025 am 12:23 AM
How to do an SEO audit?
Key points of SEO audit include website structure and crawler accessibility, content quality and keyword optimization, page loading speed and mobile experience, external links and brand signal analysis. 1. Ensure that robots.txt and metarobots tags are correct, sitemap submission is normal, internal links are clear, and URL structure is simple, ensuring smooth crawlers. 2. The keywords are naturally embedded, avoid pile-up, eliminate duplicate low-quality content, match user search intentions, the content length is deep enough and enrich product page information. 3. Compress images, enable cache, reduce redirection and JS/CSS requests, optimize mobile display effects, and use tools to detect scores. 4. Pay attention to high-quality external link sources, maintain diversity in anchor text, clean up negative links, and follow-up items
Jun 27, 2025 am 12:23 AM
What does an SEO specialist do
AnSEOspecialistimprovesawebsite’ssearchenginevisibilitythroughtechnicalsetup,keywordresearch,on-pageoptimization,andongoinganalysis.1.Theyensurefastloadingtimes,mobilecompatibility,andclearsitestructurewhilefixingcrawlerrorsandoptimizingarchitecture.
Jun 26, 2025 pm 06:19 PM
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