Following a closed beta that attracted more than 800,000 users from over 70 countries, Lovart officially went live on July 23. The platform drew attention not only from professional designers but also from independent founders, students, and marketers looking to save time. “Many of our early adopters are solo entrepreneurs and startup teams who can’t afford to build everything from the ground up,” shared a team member in a Reddit discussion.

The company was founded by CEO Melvin Chen, an AI researcher with a background from Carnegie Mellon, and Haofan Wang. They emphasize that Lovart is more than just an image generator. Its core innovation is an agentic design system that functions like a creative director, orchestrating multiple specialized AI agents through a framework they call “Mind Chain of Thought.” Users interact with the tool via a natural-language interface and a collaborative environment known as ChatCanvas. For example, typing “design a coconut latte brand with a brown color palette” yields a full visual identity—including posters, product mockups, social media visuals, and even a sample video ad.

“At Lovart, we don’t rely on product managers. Instead, we have designers teaching AI how to think,” Chen explained. “The canvas is your workspace. The AI agent is your collaborator.” This philosophy has resonated with users online. “Compared to Midjourney or Leonardo, the user experience here is incredibly intuitive,” noted one Reddit user. “It feels built for creators, not coders.” Others highlighted how little prompting is needed: “You can get highly detailed outputs without constant adjustments.” The ability to generate up to 40 refined assets at once—ranging from posters to UI sequences to 3D renders—has been frequently mentioned as a standout feature.

I’ve tested Lovart over the past month and can confirm it often delivers unexpectedly creative results. As a brainstorming companion, it excels. However, it struggles with fine-tuned edits. Even with an in-painting tool available, I found it quicker to finalize designs in Photoshop. Still, the final result impressed my client. With its launch, Lovart showcased applications in fashion design, cosmetics branding, and short-form social videos, positioning itself as a comprehensive solution for both ideation and execution across creative fields.

Lovart now faces off against industry titans: Adobe, which holds 80% of the design market according to Statista, and Canva, which controls 12.5%. Canva has already integrated Leonardo AI into its platform, while Adobe offers Firefly—their AI image and video generator—within Creative Cloud, primarily for enterprise clients. Adobe trains its models using licensed content from Getty Images and provides legal protection to users against copyright claims related to AI-generated work. In such a competitive landscape, it remains to be seen whether superior technology alone is enough. Lovart is about to find out.

Lovart hasn’t revealed any official venture funding, though rumors point to a potential $7.5 million seed round in progress. For now, the focus is on growth. The product ranked #1 on Product Hunt at launch, and engagement remains strong on Discord and Reddit. “This is what happens when Figma and Midjourney have a baby,” one user commented. “And it never stops working.”

Lovart is currently available with both free and premium subscription plans.

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