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Table of Contents
Why do you need to customize 404 pages?
How to create a practical 404 page?
1. Clearly inform the user of the current status
2. Provide useful jump options
3. Maintain a simple and friendly visual style
4. Add a site map link (optional)
How to set up 404 pages on different platforms?
Home CMS Tutorial WordPress How to create a custom 404 page

How to create a custom 404 page

Jul 18, 2025 am 12:07 AM

Custom 404 pages improve user experience and reduce bounce rates, as default pages often lack navigation. Its functions include: 1. Provide navigation options such as homepage and popular pages; 2. Maintain brand consistency; 3. Increase user stay time. When creating, you should clearly inform the error status, provide jump buttons, search boxes and site map links, and maintain a simple style. Different platforms such as WordPress, Shopify or static websites can be set up in their own ways to ensure that users can still find the content they need even if they visit invalid pages, thereby maintaining the website image and usability.

When you encounter a 404 page, the user may leave your website directly. In fact, a well-designed custom 404 page can not only relieve users’ confusion, but also guide them to continue browsing your content or products. This not only improves the user experience, but also helps the overall image of the website.

Why do you need to customize 404 pages?

The default browser 404 page is usually very simple and does not even have a link to return to the homepage. When users see such a page, it is easy to choose to leave. And a custom 404 page can:

  • Provide navigation options (such as home page, popular page, etc.)
  • Keep the brand style consistent
  • Increase user stay time
  • Reduce bounce rate

So, even if the user visits a page that does not exist, you still have the opportunity to leave them on the website.

How to create a practical 404 page?

1. Clearly inform the user of the current status

Don't let users guess "Why did I enter the wrong URL?" Write a clear sentence at the beginning of the page: "The page you are visiting does not exist." This way the user knows the problem immediately and will not be confused.

2. Provide useful jump options

This is the most critical part. you can:

  • Put a "Return to Home" button
  • List several common page links, such as "About Us", "Contact Us", "Latest Posts"
  • Add to search box to facilitate users to find content by themselves

These actions can help users quickly find what they really want to see.

3. Maintain a simple and friendly visual style

The 404 page does not need to be too complicated, but it must be consistent with the overall style of the website. You can use a little illustration or humorous copy to ease the atmosphere, but don’t overestimate the main thing. The core is to allow users to find a way out easily.

If your website has a lot of content, you can add a link to "Site Map" at the bottom of the 404 page. This is very helpful for some users who want to find specific content.

How to set up 404 pages on different platforms?

If you are using mainstream website building tools or CMS systems, the settings will be slightly different:

  • WordPress : You can modify it through the 404.php file that comes with the theme, or use plug-in to control it.
  • Static Website (HTML) : Just create a file named 404.html and configure the server to point to it.
  • Shopify : Go to the background, "Online Store" > "Theme" > "Operation" > "Edit Code", find the 404.liquid file.
  • Platforms such as Wix/Squarespace : Generally, the option of "Custom 404 Page" is provided in the settings, and follow the prompts.

If you are not sure how to change it, you can search directly for "your platform name custom 404 page" and you can basically find tutorials.

Basically that's it. Don’t underestimate this page. Although it is not often seen, it is indeed an indispensable part of the website experience.

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