Meta Aims to Fully Automate Ad Creation Using AI. Meta intends to enable brands to produce and direct ads completely via artificial intelligence by the close of 2026, as per a Wall Street Journal report citing internal sources. The new platform will permit advertisers to upload a product image and budget; Meta’s AI will then generate the ad’s visuals, video, text, and targeting across Facebook and Instagram. CEO Mark Zuckerberg mentioned that the aim is to provide measurable outcomes at scale, automating the process from conception to placement. Some companies are cautious, expressing concerns regarding creative oversight and ad quality as Meta ventures deeper into AI-driven advertising.

Meta Pursues More Hollywood Agreements for Upcoming VR Headset after previously signing James Cameron in December, Meta’s media division is currently negotiating with Disney, A24, and several smaller studios to secure exclusive content for a new premium virtual reality headset set to debut next year. According to the Wall Street Journal, Meta is reportedly ready to invest millions to obtain episodic and standalone immersive videos based on well-known intellectual properties. The device, internally named “Loma,” is designed to directly compete with Apple’s Vision Pro.

The Glance AI virtual try-on app is impressing me greatly while also emptying my wallet. You submit a selfie. It employs Google’s Imagen 4 to trim the pounds (and years), outfits you in tailored styles from numerous brands, and displays it on your lockscreen, begging for notice. It is highly persuasive. Backed by Google and Jio.

**Character.ai Introduces Major Update with Enhanced Conversational Abilities** The update presents more natural, context-aware interactions, with improved memory retention and multi-turn dialogue capabilities. Character.ai is now capable of handling more subtle prompts and maintaining context over extended conversations. The update also includes new customization options, permitting users to finely adjust character personalities and responses.

DreamPark Secures $1.1M to Transform Real-World Spaces Into Mixed-Reality Theme Parks Brent Bushnell, the creative mind behind Two Bit Circus, which was halted mid-stream by Covid, has secured $1.1 million in seed funding from Boost VC, Greycroft, and F4 Fund. DreamPark develops downloadable mixed reality experiences, or what they term “theme parks,” that layer interactive games and attractions onto physical sites such as parks and malls. They’ve conducted successful trials in Santa Monica and San Francisco. The funds will assist them in developing more experiences for smartphones and Mixed Reality headsets and adding more venues.

Tribeca Immersive’s In Search of Us (co-curated by Onassis ONX) is currently on display at WSA (161 Water Street, NYC) until June 29th. The exhibit consists of eleven commissioned experiences that utilize a blend of immersive and generative AI technologies to create experiences with social and artistic significance.

Everyone Is Already Using AI (And Concealing It) Generative AI is now deeply integrated into Hollywood, with studios employing it for everything from visual effects to full scenes—often without public disclosure. While new union contracts prohibit studios from using AI-written scripts or digitally cloning actors without permission, they do permit synthetic performers and AI-generated footage if a human is nominally in charge. Studios are proceeding cautiously amidst legal uncertainties, particularly concerning how AI models are trained on copyrighted materials. Despite public hesitancy, nearly every major studio is testing generative AI tools, often to reduce expenses and hasten production as budgets tighten and pressures increase.

**Google Deepmind’s industry representative Matthieu Lorrain, calls Henry Daubrez’** ***Electric Pink*****, commissioned for Google I/O, one of the best films he’s ever seen.** Daubrez describes the film as “a self-guided therapy session about memory, identity, and creative wiring.” He utilized Imagen 3 to finalize the art direction and Veo 2 to animate. “As the project developed, the tools themselves merged into Google's new Flow system: a seamless pipeline constructed on DeepMind’s tech stack.” **Darren Aronofsky's Primordial Soup and Google DeepMind Collaborate on AI Film,** ***Ancestra*****, by Eliza McNitt. Primordial Soup, has established a strategic alliance with Google DeepMind to create AI-powered tools for filmmakers, starting with *Ancestra*, a hybrid live-action short directed by Eliza McNitt and premiering at the Tribeca Festival on June 13. **For ten days, from May 15 to May 25, 2025, the Cannes Film Festival hosted the second edition of its Immersive Competition at the historic Carlton Hotel.** The jury, chaired by Oscar-winner Luc Jacquet, granted *From Dust*—a virtual reality opera by Michel van der Aa—the Best Immersive Work Award. Sixteen works from nine nations were showcased, with nine competing for the “Best Immersive Work” award. Over 5,000 tickets were sold for experiences ranging from VR and video projection to AI-driven installations and the festival’s inaugural video game. “The Immersive Competition is about creating space for new methods of storytelling — where the connection between audience, narrative, and space can be reimagined,” said Elie Levasseur, Head of the Immersive Competition. The Marché du Film also debuted its first Curators Network aboard the Art Explora catamaran, linking 60 curators and producers to promote global immersive arts distribution.

This column serves as the script for the news segment of my weekly AI/XR Podcast, co-hosted by former Paramount futurist and co-founder of Red Camera, and Rony Abovitz, founder of Magic Leap, Mako Robotics, and Synthbee AI. This week’s guest is entrepreneur and producer Bryn Mooser, founder ASTERIA Co-Founder MOONVALLEY and XTR, DOCUMENTARY , and RYOT. You can find us on Spotify, iTunes, and YouTube.

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