Finally, we have ushered in the "favorite" month of September for mobile phone manufacturers. According to previous release practices, this month we can see many mobile phone manufacturers releasing their own new flagship products, among which the most anticipated is Apple’s iPhone 16 series.

However, this year’s “Technology Spring Festival Gala” will become more lively than ever: just today, Huawei Terminal officially announced that it will be held at 14:30 on September 10 Huawei's Extraordinary Brand Ceremony and Hongmeng Zhixing's new product launch conference collided with Apple's autumn launch conference (1:00 on September 10, Beijing time). It can be said that they are at odds with each other.

(Image source: Huawei official)

Publish this on Huawei After the announcement, Yu Chengdong also posted on Weibo that "the new product will be Huawei's most leading, innovative and disruptive product." In addition, judging from the "Z"-shaped element in the official poster, this "disruptive" product is most likely to be Huawei's tri-fold folding screen phone that has been exposed many times by netizens before. As for the Mate 70 series that everyone has been thinking about, there is a high probability that it will not be released at this conference, and it is bound to become another major attraction in the technology circle in the second half of 2024.

Lei Technology has previously stated that September 10 this year will be a watershed in the mobile phone industry: Apple will officially step down from the altar, and Android will fully lead the innovation of the mobile phone industry. With the iPhone 16 series "squeezing out toothpaste" and almost no major upgrades, Huawei is bound to once again lead the new wave of the mobile phone market with this tri-fold folding screen phone that is innovative enough in terms of concept and logic.

30% off “phablet”, Huawei redefines folding screen

According to the current news on the Internet To summarize, the biggest difference between Huawei's tri-fold folding screen phone and today's mainstream folding screen phones is that the inner screen can be expanded/folded twice, so it needs to be equipped with two hinges, and its internal component arrangement is bound to be more complicated. . But the benefits are obvious. After two expansions, the internal screen size will be significantly improved. Xiaolei predicts that it will increase from the current mainstream 8 inches to about 10 inches, making it a proper "phablet".

Xiao Lei once shared in the early days that the weight and thickness of tri-fold folding screen phones are much larger than mainstream folding screen phones because of the "extra" screen. However, according to the pictures shared by netizens, the thickness of Huawei's three-fold screen mobile phone is completely acceptable when the screen is folded, at least it is not the "big brick" that some people imagined.

(Photo source: Weibo)

But fold in three folds The screen size and ratio of unfolded mobile phones are quite different from those of mainstream folding screen mobile phones. This requires developers to optimize the software, otherwise the user experience may become a stumbling block to the user experience. Of course, users don’t have to worry about this: the application ecosystem only takes time to solve, and judging from the speed of Hongmeng NEXT ecosystem construction, Huawei has a strong appeal, and based on this, it should be able to quickly complete ecological adaptation.

It can even be considered that the application ecosystem is Huawei’s advantage. Some netizens revealed that the biggest highlight of Huawei's tri-fold foldable screen phone is not its form, but its support for Hongmeng PC-level applications, which truly enables full ecological interoperability, which is currently unmatched by other manufacturers.

In addition, the challenges brought by the three-fold design, such as service life, heat accumulation, battery life discount, and configuration shrinkage, may be serious. How does Huawei solve the problem that affects users' actual experience? The market is waiting for answers.

In terms of core configuration, it is currently confirmed that Huawei’s tri-fold folding screen phone will be equipped with Kirin 9 series processor, but specifically it will be the same Kirin 9100 processor as the Pura 70 series It is unknown whether the device will be the more powerful Kirin 9200 (tentative name). In addition, things like built-in large models, the first Harmony Next self-developed system, etc. should be certain, so Xiaolei will not go into details here.

However, Xiaolei wants to take a precaution here: due to the surge in costs, the price of Huawei's three-fold screen mobile phone may not be less than 20,000 yuan, which means In the early days, mobile phones with three-fold foldable screens were toys for “Brother Rich”.

(Photo source: Weibo)

In addition, there are related According to sources, due to the immaturity of the supply chain, the production of Huawei's tri-fold foldable screen mobile phones is not high. The total supply in the early stage may only be more than 10,000 units, which means that it is very likely to become a new generation of "financial management products" again. So whether you are interested in it or not, you can try to buy it. At least it will be a real "status symbol", just like you could buy an iPhone 10 years ago.

總之，三折折疊螢幕手機的發(fā)布，將讓華為鎖定手機乃至消費電子產(chǎn)業(yè)「新大哥」的身份，成為真正的創(chuàng)新引路人。對於這款產(chǎn)品，雷科技將高度關(guān)注，請與我們一起見證歷史時刻！

此外，除了三折折疊螢幕手機，華為應該還會在本場發(fā)布會上發(fā)布一款搭載「玄璣感知系統(tǒng)」的新款智慧型手錶，除了能達到最基本的心率、血氧、睡眠、運動等數(shù)據(jù)監(jiān)測外，還能對肺功能、肺部感染風險、呼吸健康風險等進行初步篩檢，甚至能評估使用者的情緒狀態(tài)和壓力值，讓使用者能更了解自己的身體狀況，關(guān)於這項新品，專注AI硬科技的雷科技也將保持專注。

華為「針對」蘋果，底氣十足OR勇氣可嘉？

雖說每年9月都是手機廠商發(fā)布新品的「旺季」，但無一例外都盡可能避開蘋果發(fā)布會，畢竟在蘋果發(fā)布會時期，幾乎所有的熱度都在新iPhone上，在這個節(jié)骨點上發(fā)布新機絕對不是什麼好主意，更別說像華為這種跟蘋果正面硬剛的了。

華為越來越勇，是自信，更是因為有實力。早在去年，華為就已經(jīng)透過未發(fā)售Mate 60系列的操作給蘋果好好得上了一課，畢竟華為是國產(chǎn)廠商中為數(shù)不多擁有這個底氣的品牌。

（圖片來源：華為官方）

根據(jù)IDC發(fā)布的數(shù)據(jù)，2024年上半年，華為以17.5%的市佔率再次成為中國智慧型手機市場出貨第一名，第一季及第二季手機出貨量增幅分別為110%及50.2%，堪稱業(yè)界奇蹟。

具體到機型方面，Mate 60系列、Pura 70系列以及Mate X5也在國內(nèi)取得了相當不錯的銷量和口碑，尤其是Mate X5的上市讓華為在折疊螢幕手機市場的份額得到了進一步提升，也完成了對三星的超越，成為整個折疊螢幕手機市場中的No.1。

（圖片來源：華為官方）

可以說，華為代表的國產(chǎn)手機正在重新在高階市場站穩(wěn)腳步。

Mate 60系列、Pura 70系列和折疊螢幕的熱銷也讓華為在高階手機市場鞏固了自己的地位，華為的成功也給國產(chǎn)手機品牌們指明了一條道路：一味地依靠性價比機型去保證市場份額並不能得到消費者的認可，必須拿出更多“人無我有”的特性，而此次發(fā)布的三折折疊屏手機就是一個很好的示範。

（圖片來源：華為官方）

更為重要的是，在折疊螢幕手機到達技術(shù)瓶頸期時，華為三折折疊螢幕手機的正式發(fā)布，意味著國產(chǎn)供應鏈，從面板到鉸鍊等核心技術(shù)，已經(jīng)真正實現(xiàn)世界領(lǐng)先。

反觀蘋果，關(guān)於iPhone 16系列的爆料雷科技已經(jīng)做了很多期了，就目前的匯總資訊來看，iPhone 16系列最大的提升可能就是加入了一個「毫無創(chuàng)新」的實體拍照按鍵以及新配色。換句話說，你在2024年花五六千元買到的iPhone 16，依舊是60Hz刷新率屏幕和20W“快充”，這個體驗別說跟同期的友商們對比了，哪怕是放在兩三年前，蘋果的配置也是被全面碾壓的。

（圖片來源：@AppleInsider）

這已經(jīng)不能說是iPhone 16系列「擠牙膏」了，或許蘋果壓根就沒有想過去做創(chuàng)新，習慣「躺平」以及「躺贏」了。雖然許多果粉說“蘋果銷量從來沒輸過”，但近兩年新iPhone的關(guān)注度已經(jīng)越來越低，銷量與份額的下滑也是不爭事實，這或許也是華為敢與蘋果正面交鋒的原因之一。

冰凍三尺非一日之寒，市場不可能對一個頭部品牌如此「包容」。如果iPhone 16最大賣點AI真不支持中國區(qū)市場，甚至真不支援微信App，這支手機怎麼賣得動，反而成了蘋果發(fā)表會的唯一看點。

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